A Toymaker’s Tale of 10 Business Lessons Learned from Timeless Toys

4 BookS + video library Access


✅ Includes 4 books

✅ Full replay access to the Startup Santa Bonus Chapter Videos

✅ Book Order Bonus Gifts

10 book package


Includes full replay access to Startup Santa Bonus Chapter Videos plus:

✅ Group Coaching Call: The 3 Flanking Maneuvers That Kill Most Businesses

✅ The 1:3:1 Template to Accelerate & Amplify Execution

20 book package


Includes everything in 10 Book package plus:

✅ 60-Minute Iceberg Training Video to Drive Extraordinary Results

✅ Grow Your Champion Mindset Framework: The 4B’s & 4P’s to avoid while embracing the 4 C’s ($500 value)



25 Spots Only, Only 3 left

Includes everything in 20 book package plus:

✅ Includes 180 Books

✅ 90-Minute Masterclass Workshop on Expanding Your Comfort Zone with Brad Pedersen (Virtual)

VIP silver


12 Spots Only, Only 2 left

Includes everything in Bronze VIP package plus:

✅ Includes 360 Books

✅ 90-Minute Masterclass Workshop on Expanding Your Comfort Zone with Brad Pedersen (Virtual)

✅ Half-Day Group Strategy Coaching (6 People Max Per Group / Virtual)

VIP gold


10 Spots Only, Only 1 left

Includes everything in Silver VIP package plus:

✅ Includes 500 Books

✅ 2-Day 8-Figure Private Mastermind (Scaling-Focused) at Brad’s Home in beautiful Kelowna, BC Canada (Late Sept. 2024)



Brad Pedersen is an award-winning entrepreneur, angel investor, thought leader, and sought-after business coach. In 2008, he founded and scaled one of Canada’s top toy companies, Tech 4 Kids and subsequently merged it to create Basic Fun; a maker of some of the world’s most iconic toys. Brad left the toy business in 2018 and subsequently co-founded Pela, creating a new category of the world’s first sustainable smart device protective covers, growing the business to over $100M in revenue. In 2021, Brad and the team at Pela successfully launched a record-breaking $9.8M crowd-funded campaign for the Lomi, the world’s first smart waste kitchen composter, making it the largest cleantech crowdfunding campaign of all time. Brad is a follower of Jesus and is open about his faith. He considers it a privilege to use his business as a platform to live out his values and give back. Brad has a passion for fitness, adventure, and outdoor pursuits and lives with his wife in the mountains of British Columbia, Canada.